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Feb 27

How to Attract and Keep Millennials in Your Company

According to a Pew Research Study conducted in 2015, “More than one-in-three American workers today are Millennials (adults ages 18 to 34 in 2015), and this year they surpassed Generation X to become the largest share of the American workforce."

Oct 27

Word of Mouth is Still #1 to Grow Business Long Term

Zappos CEO Tony Hsieh says that Zappos intentionally budgeted for extraordinary customer service at the expense of advertising. Zappos expected that their sales would be driven by repeat business and word-of-mouth (Jim Dougherty, Cision Blog)

Oct 21

How Can I Improve My Net Promoter Score? (NPS)

In this world of test results so many companies will focus on improving the numbers and not the actual result. This is the greatest danger when our clients simply mention they want to improve their NPS Score.

Oct 08

3 Ways Surveys Can Help Your Small Business

Customer feedback is arguably the most important resource for growing a small business. Being able to know the good, bad and ugly about your services helps shape the culture around your business. In addition, being able to resolve any pertinent issues before consumers vent on social media can be extremely important. According to BIA Kelsey, “97% of consumers say they read reviews about local businesses.”

Sep 28

In Hillary Clinton’s Net Promoter Score (NPS) it would appear she is after Donald Trump’s detractors more than her own promoters

Imagine if you ran your business like the campaign. What can you do in business to win with the customers that might vote for you?