SAN DIEGO- The Executives’ Association of San Diego has elected Jaime “Jim” Hernandez as the new President for the November 2016 to May 2017 term. Hernandez will be responsible for hosting concentrating members, managing the committee’s agenda and partnering with the executive director on all business-related matters. His primary focus for this term will be to better define the roles of committee members and increase participation rates of all members.
If your customers are all satisfied—that’s great. But to win the gold medal from your customers, you have to be exceptional. Your goal needs to be focused on creating an amazing customer experience, which causes your customers to become a small army of promoters who are telling their friends and family that they should do business with you.
When you intend to make business improvements, it is important to understand who your customers are, what they think, what is important to them, and how they behave. In addition, you can find even more value in getting sound, honest feedback from your employees. Since 1987, SBC, Inc. has been interviewing, calling, mystery shopping, mailing and e-mailing, and facilitating focus groups to better understand how clients need our support.