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Apr 24

Improve the Visibility and Power of Your Business’ Brand

What does branding mean? Why is branding vital to the success of your business?

Apr 10

Why Your Dollars Should Go to Public Relations Versus Advertising

 

Jan 20

How to Use Public Relations for Your Business Without Hiring a Big PR Firm

What are some of the first things that come to mind when people say public relations?

Dec 26

Social Media Trends For Your Business in 2017

According to Pew Research, “On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.”

Dec 04

Marketing Trends Your Business Should Be Aware of Entering 2017

With 2016 coming to a close, businesses have to start preparing to implement new strategies into their marketing departments. We have learned that the customer now has more power than the business in the purchasing decision. The internet and social media  have brought full transparency to the relationship between businesses and their customers. With more options than ever before, it will be important for businesses to stand out. Not only do businesses have to present a good product, but also deliver excellent customer satisfaction. In 2016, we learned that the customer no longer makes their decision on the best product. Other factors now go into the purchasing decision because building mutually beneficial relationships is now the key to keeping your customers coming back.